Clay Shirky – News is a Public Good
Real news—reporting done for citizens instead of consumers—is a public good. This is true both in the colloquial sense of ‘good for the public’ and in the economic sense of ‘best provisioned for a whole group at once.’
The supplier of last resort for public goods is usually the government, but in the United States, public funding of media has always been politically fraught, outside a few subsidies like reduced postal rates. This leaves us the problem of producing a public good without much in the way of public monies.
Taking cash from advertisers is one way to do this, though a less good one than it used to be. As Jay Rosen points out*, many other ways are possible: NewWest.net gets money from its conference business*; The Guardian from the Scott Trust*. Donations are still another: some organizations have a syndicate of large donors, as with ProPublica * or The American Independent*. Others have many small donors, as with the crowdfunding of Spot.us projects, or the listener donations to NPR.
And, critically, subsidy can be in savings rather than cash. Some of what professionals did in the old model can now be done in combination with amateurs, or crowds, or machines: MAPlight* and PoliGraft* and Sunlight’s Lobbying Tracker* couldn’t track links between money and politics without online databases; the Charlotte News Alliance* and the Tuscon Citizen * rely on local bloggers; the Davis Wiki* and the the Oil Spill Crisis Map* provide structure to user-contributed material; Tackable is betting that the first photographer on the scene will be a citizen with a phone*.
None of the models being tried today are universally adoptable; the most we can say is that each of them happens to work somewhere, at least for the moment. This may seem like weak tea, given the enormity of the current changes, but if our test for any new way of producing news is whether it replaces all the functions of a newspaper, we’ll build things that look like newspapers, and if replicating newspapers online were a good idea, we wouldn’t be in this mess in the first place.
If we adopt the radical view that what seems to be happening is actually happening, then a crisis in reporting isn’t something that might take place in the future. A 30% reduction in newsroom staff, with more to come, means this is the crisis, right now. Any way of creating news that gets cost below income, however odd, is a good way, and any way that doesn’t, however hallowed, is bad.
Having one kind of institution do most of the reporting for most communities in the US seemed like a great idea right up until it seemed like a single point of failure. As that failure spreads, the news ecosystem isn’t just getting more chaotic, we need it to be more chaotic, because we need multiple competing approaches. It isn’t newspapers we should be worrying about, but news, and there are many more ways of getting and reporting the news that we haven’t tried than that we have.
via Clay Shirky.