What Would Rupert Do?* The Lessons of a Tweeting Murdoch. « Emily Bell(wether)
Rupert Murdoch’s gift to the rest of the ailing packaged media this New Year was his sudden, spontaneous and apparently authentic appearance on Twitter . It is astonishing to see (apparently) a man that the world’s media media has spent decades trying to decode, announcing as a casual aside that he favours Rick Santorum in the GOP race . The feverish delight at his debut gave way to slow news day speculation about his interest in Twitter in general. I was one among many wondering (on Twitter, naturally) what would happen if Rupert Murdoch liked Tweeting so much, he bought the company?