gladwell dot com – color of money

by peterjukes

Schindler is the rare businessman who resolves the ethical conflicts of wartime capitalism in a way that we today find satisfactory. But he does so by violating every precept of good entrepreneurship—by jeopardizing his company and his investment and all his personal wealth for the welfare of his employees. Schindler’s moment of moral greatness was his recognition that the Nazi threat demanded more of him than that he be a good businessman. So at Brünnlitz he kept countless people on the payroll who contributed little or nothing. He dragged his feet in getting the factory started, claiming—implausibly—that he was having startup difficulties. He sabotaged his machinery so that the shells he made for the German Army would be useless. He deliberately placed his company in peril. By 1944, Jones concludes, Schindler “had no serious industrial intentions.” Virtually every business venture he tried, during the rest of his life, ended in failure, which makes perfect sense. The war had cured him of his entrepreneurial obsession. Schindler was no longer for Schindler.

via gladwell dot com – color of money.