Can Rupert Murdoch save The Sun? – The Drum Opinion – It is hard to imagine a long-term future for News Corp in British papers. But if Rupert Murdoch wants to save The Sun he must get on the front foot. (Australian Broadcasting Corporation)

by peterjukes

If that is really the case, Rupert should get on the front foot and back Trevor Kavanagh’s perspective that the police have gone too far. He should also publicly announce the launch of a Sunday Sun to fill the gap left by closing News of The World.

He could even bring axed News Ltd executive chairman John Hartigan out of retirement to oversee the launch and present a new broom approach to the cleaned-out journalistic operation.

After all, Rupert shipped in a number of Australian strike-breakers during the Wapping dispute.

Launching a Sunday Sun would be a defiant act, but it would also signal Murdoch’s resolve to fight.

Instead, I suspect Rupert is trying to present himself as a small target until he has completed his appearances before the Leveson inquiry over the next three months.

After that, it may well be game on, although there are clearly huge legal and financial risks for News Corp as the investigations unfold, especially for James Murdoch who was the News Corp director and line manager ultimately responsible for the UK newspapers over the past four years.

Stephen Mayne spent eight years working for a News Ltd paper and is a director of the Australian Shareholders’ Association, where he is the company monitor for News Corp. View his full profile here.

via Can Rupert Murdoch save The Sun? – The Drum Opinion – It is hard to imagine a long-term future for News Corp in British papers. But if Rupert Murdoch wants to save The Sun he must get on the front foot. (Australian Broadcasting Corporation).

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