Headline-grabbing way to take the news out of News Corp – FT.com

by peterjukes

upert Murdoch has not lost his genius for changing headlines.

Within hours of him jetting into London, reports of a newsroom revolt over News Corp’s investigators shopping reporters to the police had been replaced with admiring coverage of his plan to accelerate the launch of a Sunday edition of The Sun.

Few other executives would be forgiven by shareholders for launching a print newspaper in 2012. Details were scant all round, not least about the Sun on Sunday’s digital plans.

Mr Murdoch rhapsodised about iPad newspapers when launching The Daily last year, but the Sun on Sunday is first and foremost a print product, meant to reclaim some of the $240m in revenue Enders Analysis estimates News Corp lost when the phone hacking scandal felled the News of the World.

via Headline-grabbing way to take the news out of News Corp – FT.com.

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