Times and Sunday Times lose readers | Media | guardian.co.uk
The Times saw its readership fall by 11% – that’s 180,000 people – in 2011 compared to the year before, according to the latest set of figures released today by the National Readership Survey (NRS).
The NRS regards this as statistically significant, as it does the 10% decline in the Sunday Times’s audience, which lost 297,000 readers over the same 12-month period.
By contrast, the other News International title, The Sun, added 3% in the course of the year. However, in the final six months – following the closure of the News of the World – it shed 406,000 readers, some 5% of its sale, compared to the same period in 2010.
The other noticeable annual fall was in the readership of the Daily Mail, down 6% (or 287,000 readers).