Rupert Murdoch’s Sun on Sunday sets on his empire | Michael Wolff | Comment is free | guardian.co.uk

by peterjukes

Murdoch, the old soldier, is in the thick of it. Although it is slight lunacy for the CEO of a $50bn company to be personally attending to the operation of a minor project in a small division, launching a Sunday paper is a tonic for him. (I once watched him obsessively supervise the details of the redesign of the Sunday New York Post – a largely unsuccessful endeavor.)

But there is a method here, too. While his executives fear the trouble that is surely coming the Sun’s way, Murdoch knows his enemies fear the trouble the Sun can cause. Murdoch, I’ll wager, is hoping for a stalemate. Or at least, some more leverage to negotiate a better truce. Of note, he turns 81 in a few weeks; his is a shorter-term game than most.

via Rupert Murdoch’s Sun on Sunday sets on his empire | Michael Wolff | Comment is free | guardian.co.uk.

Advertisements