Rupert Murdoch’s Sun on Sunday sets on his empire | Michael Wolff | Comment is free | guardian.co.uk
Say this for Murdoch, he knows his audience. The Sun faces ever-more serious allegations and an intensifying investigation – with Murdoch himself seeming to suggest that there is further incriminating evidence to come – but he has managed to move the focus, at least in the British media community, to talk of new jobs for journalists, a rebirth or at least big shot in the arm for British newspapers, a new fighting spirit at News International – and a new day for Murdoch himself. He’s back and in charge. There are some things you just have to do yourself.
His newspapers have always been his own best PR strategy and his fearsome instrument for getting people’s attention.
His senior-most executives, none of whom is a newspaperman (or woman), see newspapers as irrelevant to their business, and, more and more, anathema in the business community. What’s more, they see a new Sunday paper, especially one with the Sun moniker, as quixotic, if not self-defeating: the Sun will only cause greater vexation for News Corp. Indeed, the US Justice Department is less likely to act against him under the Foreign Corrupt Practices Act if he shuns the Sun, and more likely to do so if he embraces it.