Is online privacy a right or a privilege? | Naked Security
The research led the team to offer a number of recommendations, including these two:
When there is no price difference, the competitor who requests less data from a customer can obtain a competitive advantage so long as it’s obvious to the consumer
Online service providers should provide consumers different menus with respect to price and personal data requirements.
Perhaps we need to think about putting a value on our private information. What is it worth?
Some stores are really cheeky, having their shop assistants ask their clientele boldly for postcodes and addresses before they make a purchase. I have heard countless people offer this up without asking them why they want it or where they will store it.