Take me out to the boardroom (Fortune, 1997) – Fortune Features

by peterjukes

Good or bad, it is revolutionizing the economics of professional sports. Once the sale of the Dodgers is approved by baseball owners — and they will approve it, despite Murdoch’s running feud with Ted Turner — News Corp. (NWS) will become one of 52 public companies owning at least a slice of the 113 Major League Baseball, National Basketball Association, or National Hockey League franchises (the NFL doesn’t allow corporations to own teams, at least for now). Once a playground for the rich, pro sports is swiftly becoming a company picnic. “Almost total corporate ownership is an inevitability,” says Leigh Steinberg, the influential agent. “It’s a trend that can be delayed but not reversed. Leagues can resist it. They can create rules trying to discourage it, but ultimately the nature of the sports-entertainment matrix will demand it.”

Murdoch, in fact, is staking claims on the sports landscape as if he were in the Oklahoma Land Rush.

via Take me out to the boardroom (Fortune, 1997) – Fortune Features.