The Trouble with Judith | Culture | Vanity Fair
O.J., who had begun the current tabloid epoch, was in a sense ending it, causing a sudden, mass reversion to a shocked and appalled bourgeois sensibility. Judith’s market value took a direct hit.
While this was evident to Ginsberg, it was not yet evident to Judith. She continued to work the publicity levers—negative publicity, after all, can be more positive than positive publicity—once again creating an O.J. circus. What could be bad about that?
The money, however, was the smoking gun: by agreeing to an indirect-payment scheme to a purported third party, News Corp., a Fortune 100 company, through ReganBooks and HarperCollins, appeared to have conspired with O. J. Simpson, the most notorious living American, in an effort to bypass or, even, defraud his creditors.
O.J.’s victims’ families—the Browns and the Goldmans, astute media practitioners—went into action. They wanted not only the dough but moral attention (or just attention).
Affiliates began to react—expressing distaste and reluctance to air the two-hour interview.