John Harris: Inside the court of London’s golden couple, Elisabeth Murdoch and Matthew Freud | Media | The Guardian

by peterjukes

That evening, Blair had been having dinner with Wade at Cecconi’s restaurant in Mayfair, owned by the Freud client Nick Jones. Wade apparently convinced Blair to come with her to a house party thrown by Freud to promote another of his clients: the Red credit card, launched by U2 singer Bono and American Express, and aimed at raising money to fight disease in Africa. With a year to go until he left office, Blair was – to quote one insider – “at the stage of ‘Why not?'”, and the pair duly arrived at Freud and Murdoch’s west London home. “You go first and I’ll follow,” he told Wade, whereupon the pair entered a throng that included Bono, 50 Cent, Claudia Schiffer, Alicia Keys – and Kerzner. The story was, said one PR industry high-up, “classic Freud”. “In one hit he publicises the restaurant and shows Kerzner rubbing shoulders with the prime minister. Blair was used.”

via John Harris: Inside the court of London’s golden couple, Elisabeth Murdoch and Matthew Freud | Media | The Guardian.

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