Spinners and sinners – Telegraph
The government that he led changed for ever the terms of trade between government and media. It used spin, manipulation, statistical trickery, bullying and sometimes outright mendacity to try to secure the coverage it wanted. No previous administration had gone to such extreme and disreputable lengths to secure good headlines; squaring the media was central to everything Labour did. It was no coincidence that the most powerful figure – after the prime minister and chancellor – was Mr Blair’s director of communications, Alastair Campbell. Regrettably, these techniques proved to be so effective that the temptation to mimic them is proving hard to resist for politicians of every stripe.